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iFFALCON by TCL AI Powered K31 108 cm (43 inch) Ultra HD (4K) LED Smart Android TV with HDR 10 | 43K31

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You save: 19,500.00 (41%)
Price in points: 28490 points

  • Supported Apps: Netflix|Prime Video|Disney+Hotstar|Youtube
  • Operating System: Android (Google Assistant & Chromecast in-built)
  • Resolution: Ultra HD (4K) 3840 x 2160 Pixels
  • Sound Output: 20 W
  • Refresh Rate: 60 Hz
  • 2 Yr warranty for all models
  • Free installation and wall mount
Our advantages
  • — FREE Delivery
  • — SMS notification
  • — Protection & Extended Warranty
  • — Different payment methods
Payment options
  • — Cash on delivery
  • — Visa and MasterCard
  • — Mobile Wallet
  • — UPI Payments
  • — EMI Payments
  • FREE Delivery within Kerala

AI Picture Engine

The TCL AI Picture Engine feature intelligently recognises scenes of the movie you’re watching through an AI algorithm. This helps improve the brightness, contrast, and saturation of the pictures so that you can view more details and enjoy a realistic and vivid viewing experience.

AI Scene Picture Enhancement Technology

You can enjoy a depth of field effect while watching content on this TV as the parameters of each scene is adjusted.

AI Brightness Precision Control

The brightness of the picture can be adjusted according to the changing scenes so that you don’t miss out a single detail on screen.

AI Dynamic Picture Adjustment

The images and sound of the content can be optimised so that you can get a live-action feel of various sports matches.

AI Sound Engine

This feature compensates the audio quality based on the volume. This helps improve the distortion of signals so that you can enjoy clear- and- good-quality sound. It helps maintain a stable frequency for high and low volumes.

AI Interconnection

This TV allows you to connect other smart home devices, such as lights, curtains, and more to this TV so that you can easily control them.

Built-in Google Assistant

Simply use the dedicated google assistant key on the TV Remote to find what you are looking for. This saves you the trouble of dealing with complicated navigation bars.

Android P (9.0)

This TV is equipped with Android Pie (9) (one of the first TVs to use Android P) to give you a world of quality entertainment. This way, you get to enjoy movies, shows, and games from Google Play, YouTube, and other apps. The Google Play Store gives you Netflix, YouTube, and more so that you never face a dull moment. The TCL Channel gives you quick access to large volumes of content so that you can watch movies, TV shows, music, and more from Zee5, Hotstar, Voot, and more.

4K UHD and HDR 10

This 4K UHD TV helps reproduce all shades of light and natural colours in great detail so that you can enjoy a larger-than-life viewing experience. HDR 10 helps produce an accurate reproduction of light and dark shades so that you can experience HDR content through all sources.

Strong Hardware

This TV features a strong hardware Quad-core CPU, a Triple-core 600-800 MHz GPU, 2GB DDR3 RAM, and 16 GB of storage. Featuring a built-in stereo box shape, this TV creates a wider and louder range to give you immersive sound using Dolby Audio.

Built-in Chromecast

You can easily cast movies, shows, photos, and more from your Android or iOS device to your TV, thanks to the Chromecast feature. This way, you can walk down memory lane on the large TV screen so that you can view every single detail.

Micro Dimming

This feature analyses the TV's content in hundreds of separate zones and adjusts the brightness and darkness separately. This helps enhance your viewing experience with great contrast and picture quality.


With this TV, you have a wide range of connectivity options available. With 2 HDMI ports, 1 USB port, and an SPDIF Audio Connector, you can connect all sources of audio and video that you may have in your house (cable/satellite box, Blu-Ray player, DVD player, video game console, computer, etc.) to this TV.

Entertainment and More with Google Assistant

Access Google Assistant with the press of a button on the remote control of this TV. The Google Assistant allows you to voice search your favourite content. Furthermore, it also allows you to control other smart devices that are linked to this TV.



In The Box:
1 LED TV, Table Top Stand, Wall Mount, User Manual, Warranty Card, Remote Control
Model Name:
Display Size:
Screen Type:
HD Technology & Resolution:
Ultra HD (4K), 3840 x 2160
Smart TV:
AI Powered K31
HDMI Ports:
USB Ports:
Wi-Fi Type:
2.4GHz, 802.11 b/g/n 2T2R
Built In Wi-Fi:

Connectivity Features

2 Side
1 Side
NFC Support:

Video Features

Contrast Ratio:
4000:1 (Static)
View Angle:
178 Degree
LED Display Type:
Aspect Ratio:
Refresh Rate:
60 Hz
Other Video Features:
AI-Picture Engine (Picture Optimization, Brightness Prescision Control, Dynamic Picture Adjustment) Micro-Dimming 4K UHD HDR 10 HLG Dynamic Contrast Dynamic Backlight Picture Modes (Standard, Smart HDR, Sports, Movie, Dynamic) Screen Type: A+

Smart Tv Features

Number of Cores:
Amlogic 64bit A55x4 900MHz~1.1GHz
Graphic Processor:
Mali470x3 600MHz-800MHz
Ram Capacity:
2 GB
Storage Memory:
16 GB
Supported App - Netflix:
Supported App - Youtube:
Supported App - Hotstar:
Supported App - Prime Video:
ouTube Hotstar Netflix ErosNow ZEE5 Voot Jio Cinema Hungama Play ALTBalaji YuppTV T-Channel
Supported Mobile Operating System:
Android iOS
Operating System Present:
Content Languages:
Marathi, Gujarati, Sinhala, Kannada, Tamil, Rajasthani, Hindi, English, Punjabi, Telugu, Bengali, Urdu, Malayalam, Bhojpuri, Oriya

Audio Features

Number of Speakers:
Speaker Type:
Box Speakers
Sound Technology:
Dolby Audio MS 12
Speaker Output RMS:
20 W
Sound Mode:
Dynamic, Standard, Movie, Music, Voice, Game, Stadium
Other Audio Features:
AI Sound Engine, Dolby Audio MS 12, Sound Modes, Equalizers - Dynamic/Standard/Movie/Music/Voice/Game/Stadium

Convenience Features

Auto Power Off:
Sleep Timer:
Other Convenience Features:
Google Assistant, Bluetooth, SPDIF, Netflix Hot Key on Remote, Google Assistant Hotkey on Remote, System Update over-the-air, Instant Power ON, Parental Control

Power Features

Power Requirement:
AC 100 - 240 V, 50/60 Hz
Power Consumption:
85 W, 0.5 W (Standby)


Width x Height x Depth (without stand):
97 cm x 568 mm x 7.51 cm
Weight (without stand):
7.4 kg
Width x Height x Depth (with stand):
970 mm x 626 mm x 217 mm
Weight (with stand):
7.5 kg


Warranty Summary:
2 Yr warranty for all models

Installation & Demo

Installation & Demo Details:
Free installation and wall mount

Manufacturing, Packaging and Import Info

Country of Origin:
Manufactured by:
Imported by:
Flipkart India Private Limited

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