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Redmi Note 15 Pro Series Official Launch at myG Kerala – A Historic Tech Celebration
05/03/2026

The Redmi Note 15 Pro Series was officially launched in Kerala through a grand and unforgettable event hosted by myG. The All-Kerala First Launch of the Redmi Note 15 Pro 5G Series was successfully conducted at the Indoor Stadium, St. Joseph’s College, Devagiri, Kozhikode, and the evening turned into a true celebration of technology, scale, and community spirit.

From the moment the gates opened, the excitement was visible. A large crowd gathered well in advance, reflecting the strong anticipation surrounding the new Redmi Note series. The venue was transformed into a vibrant tech arena, complete with dynamic lighting, an impressive stage setup, and seamless event coordination. The scale of the arrangements clearly showed that this was not an ordinary launch; it was designed to set a new benchmark.

As the program began, the audience remained fully engaged. The energy in the stadium steadily built up as the countdown to the unveiling approached. The highlight of the evening was the presence of popular actor Shane Nigam, whose appearance added star power and excitement to the launch. When he joined the stage for the official unveiling, the crowd erupted in applause. The moment the Redmi Note 15 Pro Series was revealed, the atmosphere became electric. It was a proud milestone for myG and a defining moment for smartphone enthusiasts across Kerala.

The event stood out not just for its grandeur but for its flawless execution. Every segment of the program was conducted smoothly, from the stage presentations to the live demonstrations. The coordination between teams ensured that the audience experienced a well-structured and engaging evening without interruptions.

One of the most impactful parts of the program was the hands-on experience zone. After the official launch, attendees were invited to explore the Redmi Note 15 Pro 5G Series up close. Guests tested the camera features, explored the vibrant display, experienced the device performance, and interacted with product experts. The excitement was genuine and visible. People captured photos, recorded videos, and shared their first impressions instantly across social platforms.

The digital response was equally strong. Social media updates from the event generated impressive engagement, extending the celebration beyond the stadium. The live coverage, reels, and event highlights created a ripple effect across Kerala’s tech community. Even those who could not attend in person were able to witness the grandeur through online updates.

From scale to execution to customer engagement, the event truly set a new standard for smartphone launches in Kerala. It reinforced myG’s position as a leading destination for the latest innovations and premium technology experiences. The launch was not just about introducing a new smartphone it was about creating a moment that customers would remember.

With the successful completion of this grand event, the Redmi Note 15 Pro Series became officially available across Kerala. Customers can now visit their nearest myG and myG Future showrooms or shop conveniently through myg.in online to explore the device firsthand and experience the next level of smartphone performance.

The launch evening concluded with smiles, excitement, and a sense of achievement. The stadium lights eventually dimmed, but the energy carried forward into every showroom and every conversation that followed. The Redmi Note 15 Pro 5G Series arrived in Kerala with impact, celebration, and pride and myG made it a moment to remember.

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A Promise Fulfilled: myG Distributed Onam Season 3 Gifts to Our Valued Customers
05/03/2026


At myG, every festive season is more than a sales campaign. It is a time when we celebrate the strong relationship we share with our customers across Kerala. Over the years, festivals like Onam have become a special occasion for us to give back to the people who continue to support and trust our brand. The success of myG Mass Onam Season 3 was a clear reflection of that bond, and the grand prize distribution ceremony that followed turned that celebration into a truly memorable moment.

During the Onam season, our showrooms across Kerala were filled with excitement. Customers visited our stores not only to upgrade their gadgets and home appliances but also to be part of a festive campaign that promised extraordinary rewards. With the launch of Mass Onam Season 3, we introduced one of the most ambitious Onam campaigns in our journey, announcing gifts and rewards worth crores for our customers. The response was overwhelming. Families, young tech enthusiasts, and loyal customers walked into our stores to experience the latest technology while also becoming part of a campaign that celebrated the spirit of Onam.

From the very beginning, the excitement surrounding the campaign was visible across our showrooms and online platforms. Our social media channels captured the festive mood through reels, customer stories, showroom celebrations, and campaign announcements. Customers actively shared their purchase experiences, and the anticipation of the lucky draw prizes became a major talking point among our community. Every purchase carried a sense of excitement because it brought customers closer to winning one of the many grand rewards announced during the campaign.

As the festive season concluded, the most awaited moment arrived at the Mass Onam Season 3 prize distribution ceremony. The event was conducted in a vibrant and celebratory atmosphere, bringing together customers, guests, and members of the myG family. For us, this moment was deeply meaningful. It was the moment when the promises made during the Onam campaign were fulfilled with pride and transparency.

The ceremony witnessed several lucky winners receiving life-changing gifts. From brand new cars and scooters to exciting travel experiences and cash rewards, the prizes reflected the scale and excitement of the campaign. Seeing the winners step forward to receive their gifts created a powerful emotional moment. Their smiles, excitement, and gratitude made the entire celebration even more special for our team.

Each winner represented the trust that customers have placed in us. Some had visited our showrooms simply to purchase a new smartphone or appliance for their home, while others had come to explore festive offers. None of them expected that their Onam purchase would turn into such a memorable reward. Moments like these reminded us why festive campaigns hold such significance for both our customers and our brand.

The prize distribution event also brought together several distinguished guests and members of the myG leadership team. Their presence added warmth and significance to the occasion, and together we celebrated the winners who became part of the myG Onam story. The celebration was not only about the prizes themselves but about acknowledging the relationship we share with our customers.

Throughout the event, our team documented the celebrations across our digital platforms. Videos of the prize handover, reactions from the winners, and highlights from the ceremony were shared across Instagram, Facebook, and other social media channels. Customers from different parts of Kerala were able to witness the celebration through these updates, making them feel connected to the moment even if they were not present at the venue.

The strong engagement we received online once again showed the trust and affection people have for the myG brand. Many followers congratulated the winners and expressed excitement about participating in future campaigns. These interactions reminded us that our relationship with customers extends far beyond the showroom it continues through the communities we have built online.

For us, Mass Onam Season 3 was never just about promotional offers. It was about celebrating the loyalty and trust that customers have shown us over the years. Every purchase made during the campaign represented a relationship built on reliability, service, and transparency. The prize distribution ceremony was our way of honoring that relationship and expressing our gratitude.

Looking back, the campaign stands as one of the most successful festive celebrations in our journey. It brought together technology, celebration, and community in a way that truly reflected the spirit of Onam. The joy we witnessed on the faces of the winners and the excitement shared across our showrooms made the entire experience unforgettable.

As we move forward, we remain committed to continuing this tradition of celebrating festivals with our customers. Each campaign we organize is driven by the same belief that our success is built on the trust and support of the people we serve.

The conclusion of the myG Mass Onam Season 3 prize distribution was not the end of a campaign, but the beginning of many more celebrations to come. With gratitude in our hearts and the continued support of our customers, we look forward to creating more moments of happiness, rewards, and shared success in the years ahead.

At myG, every promise matters. And when we make a promise to our customers, fulfilling it becomes our greatest celebration.

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myG’s Republic Day Sale 2026: A Celebration We Were Proud to Share
05/02/2026

Republic Day 2026 was a truly special time for us. What began as a seasonal sale soon turned into a joyful celebration one filled with excitement, meaningful conversations, and countless happy moments. Our Republic Day Sale 2026 was successfully conducted across our stores and online, and it stood as a reflection of everything we believe in: accessibility, trust, and shared happiness through technology.

From the very beginning, there was a sense of energy that stayed with us throughout the sale. Our showrooms came alive with festive décor, busy walk-ins, and smiling faces. For us, this was never just about offers or numbers, it was about creating an experience that people genuinely enjoyed and remembered.

Days Filled With Excitement and Smiles

Every day of the sale brought new stories and shared excitement. Families walked in together, discussing upgrades and exploring possibilities. Customers discovered multiple offers across iPhones, iPads, tablets, mobile phones, printers, and a wide range of gadgets, making it the right time to choose technology that suited their needs. Students explored devices for learning and creativity, while professionals took time to find laptops, printers, and essential gadgets that fit seamlessly into their daily routines.

Across our stores, the availability of attractive offers created a strong sense of value and choice. With deals spread across smartphones, tablets, accessories, and everyday gadgets, customers found options that matched their expectations and budgets, turning each visit into a rewarding experience.

Our teams were right there throughout the journey—guiding, listening, and sharing honest advice with care. Seeing customers feel confident and genuinely happy about their choices gave us a sense of fulfillment that went far beyond the sale itself.

Smartphones That Sparked Joy

Smartphones became one of the most exciting parts of the Republic Day Sale. Customers explored a wide range of models, compared features, and found options that perfectly matched their needs and budgets. Special pricing, exchange benefits, and easy payment options helped many take that long-awaited step to upgrade.

Watching customers leave our stores with new phones in hand smiling, clicking photos, and sharing their excitement with us was one of the most rewarding moments of the sale.

Laptops and Gadgets That Made a Difference

Alongside smartphones, laptops and everyday gadgets played a major role in shaping the sale. Students and professionals chose performance-driven laptops, and families picked up accessories that made daily life easier.

These were thoughtful purchases, made with clarity and confidence, and we were proud to be part of those decisions.

Built on Trust, Strengthened by Experience

What made the Republic Day Sale 2026 especially meaningful for us was the trust our customers placed in our brand. Many returned based on past experiences, while new customers visited us through recommendations and word of mouth.

Each conversation, each purchase, and each smile reinforced our belief that good service and genuine care matter just as much as great deals.

More Than a Sale, a Shared Memory

As the Republic Day Sale came to an end, we felt a deep sense of pride and gratitude. What remained with us was not just the success of the campaign, but the memories created during those days the excitement, the connections, and the happiness shared across our stores.

Republic Day 2026 became a reminder that technology feels most powerful when it brings people joy. Being able to share that joy with our customers made this sale a moment we will always look back on with pride.

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myG Successfully Hosted the All-India Launch of the OPPO Reno 15 Series
02/02/2026

The day the OPPO Reno 15 Series was launched in India will remain a proud and emotional milestone in our journey. Hosted in Kochi, the All-India launch was not just an event for us, but a celebration of how far we had come from a trusted retail brand to a platform chosen for national-level technology milestones.

From the earliest preparations to the final moments of the evening, there was a shared sense of excitement across the venue. Months of planning, teamwork, and belief came together seamlessly. Industry leaders, media professionals, influencers, and customers gathered under one roof, turning the launch into a moment of connection rather than a routine product reveal.

A Day Filled With Energy and Interaction

The launch was designed to be experienced, not simply watched. Guests explored the OPPO Reno 15 Series up close, holding the devices, testing the cameras, and sharing their first impressions with genuine curiosity. Laughter, conversations, and spontaneous reactions filled the space, creating a lively and welcoming atmosphere that reflected the spirit of the day.

What stood out most to us was how naturally people connected with the product. The Reno 15 Series became part of real conversations about photography, design, and everyday use making the experience personal, warm, and relatable.

A Memorable Unveiling Moment

The official unveiling was led by Mahima Nambiar, whose presence brought warmth and familiarity to the stage. Her interaction with the audience made the moment feel less formal and more heartfelt, drawing enthusiastic responses from everyone present.

The unveiling was met with applause and visible excitement, capturing the emotion of a moment that had been eagerly awaited.

Joyful First-Sale Moments

Soon after the launch, first-sale moments unfolded across our outlets. Customers walked out with their OPPO Reno 15 Series devices, smiling, taking photos, and sharing their excitement. For us, these moments reflected real trust not only in the product, but in us.

Throughout the day, attendees captured memories using the new devices, sharing photos and videos that carried the story of the launch beyond the venue. The joy felt inside the hall continued across digital platforms, reaching audiences far beyond Kochi.

A Proud Chapter for Us

Hosting the All-India launch of the OPPO Reno 15 Series was a deeply meaningful achievement for our team. It represented recognition, trust, and the strength of partnerships built over the years. More than anything, it reminded us that we had grown into a brand capable of bringing people together around moments that truly matter.

A Moment to Remember

As the event concluded, what remained was not just the memory of a successful launch, but the pride shared by everyone involved. The OPPO Reno 15 Series launch became a milestone shaped by people, passion, and purpose marking another memorable chapter in our story.

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A Season of Savings: myG’s Christmas Offers Across Kerala
09/01/2026

This Christmas season was special for all of us at myG. As the festive weeks unfolded across Kerala, our stores came alive with colour, excitement, and smiling faces. What began as a Christmas offer campaign soon turned into a shared celebration, with customers walking in not just to shop, but to enjoy the spirit of the season with us.

From early December through the New Year, our showrooms across Kerala welcomed families, first-time buyers, and long-time customers. Phones, home appliances, televisions, and everyday gadgets attracted strong interest, but more than the products, it was the atmosphere that stood out. The joy of choosing gifts, the excitement of festive savings, and the warmth of Christmas were felt across every myG location, making each visit feel like part of a larger celebration.

One of the most memorable highlights of the season was the Christmas Bumper programme. The anticipation surrounding the prize draws brought visible excitement into our stores, and sharing those moments with our customers made the campaign truly meaningful. Seeing winners celebrate, smile, and pose with their prizes reinforced that the programme was about more than offers; it was about creating happy memories during the festive period.

In addition to the in-store celebrations, we also conducted our annual Cake Fest Contest on the myG.in website and our Instagram page ID: mygonlinestore. This contest had been a key part of our festive engagement for the past two years, and this season too, it received strong participation. We were delighted to announce three winners, adding another joyful highlight to our Christmas celebrations.

Throughout the campaign period, customers appreciated the ease of shopping made possible through festive pricing, exchange options, and flexible payment facilities. These features helped many families plan their purchases confidently during the holiday season, whether they were upgrading essential appliances or selecting gifts for loved ones. The steady flow of customers across our locations reflected the trust they placed in our brand during one of the most important shopping periods of the year.

Our social media channels captured these moments as they happened. Busy showrooms, festive décor, customer reactions, and prize announcements filled the Christmas period with stories worth sharing. Many customers tagged us, shared their purchases, and expressed their happiness online, turning the campaign into a conversation that extended far beyond the store floor and into homes across Kerala.

Inside the stores, the festive spirit was unmistakable. Decorations, greetings, and small celebratory moments created a welcoming environment for everyone who visited. Our teams across Kerala played a key role in bringing that energy to life, ensuring every customer interaction felt personal and cheerful during the holiday rush. Their dedication throughout the peak days contributed greatly to the positive experience customers associated with the season.

As the Christmas offers concluded in early January, we looked back on the season with gratitude. The strong customer response, lively store atmosphere, and positive online engagement confirmed that this festive programme had truly connected with people across Kerala. The Christmas season ended not just with successful sales, but with shared happiness and that made this season of savings genuinely special for us at myG.

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Moments from the vivo X300 Series All-Kerala Official Launch
08/01/2026

We successfully hosted the All-Kerala Official Launch of the vivo X300 Series, marking a memorable milestone for us and for smartphone enthusiasts across the state. The event, which was held earlier this month, brought together innovation, collaboration, and customer engagement under one roof and stood as one of the most impactful technology launches we had conducted in Kerala.

As the official retail launch partner for vivo, we welcomed tech enthusiasts, vivo team members, media professionals, influencers, and our own retail teams. From the start of the program, there was a clear sense of anticipation in the venue. The response showed that Kerala was genuinely excited about the arrival of the vivo X300 Series.

The launch followed a smooth and well-paced flow. After the official unveiling, guests explored the devices through live walkthroughs and hands-on experience zones. People took their time to use the phones, ask questions, and understand the features in a practical way. Our teams stayed closely involved throughout the event, guiding conversations and helping visitors experience the devices beyond just specifications. These simple, direct interactions became some of the most memorable parts of the day.

One moment that stood out for us was hearing from Sri. Aswani Bhaskar Katneni, Chief Sales Officer, vivo India. He spoke about our collaboration for the vivo X300 Series launch in Kerala, and his words reflected the trust and shared understanding behind the partnership. It reinforced a simple idea when strong brands work together with clarity and purpose, the results naturally follow. That moment captured the overall spirit of the event.

The launch brought together vivo’s leadership team, regional partners, influencers, content creators, media representatives, and our showroom leadership teams from across Kerala. Seeing everyone gathered in one place gave the event a wider meaning. It felt less like a single venue program and more like a statewide moment shaped by the people involved.

What stayed with us most was the response after the launch. The excitement continued beyond the stage and into our showrooms. Shortly after the event, we marked the first-sale moments, welcoming customers who were eager to experience and purchase the vivo X300 Series from day one. Watching that interest turn into real conversations and early purchases reminded us why launch experiences matter.

We also shared moments from the event across our social platforms stage highlights, audience reactions, product close-ups, and team interactions. The response from across Kerala was genuine and encouraging. The engagement showed that the experience reached far beyond those who attended in person.

For us, the launch reflected how we have always approached technology retail. We never saw it as just introducing a device, but as creating an experience that felt open, approachable, and meaningful. Partnering with vivo for the X300 Series launch allowed us to once again connect new technology with everyday users.

After the event, the vivo X300 Series was made available across our showrooms in Kerala and through our online platform at https://www.myg.in/. Looking back, the launch remained a proud moment for our team, shaped by collaboration, participation, and shared enthusiasm.

This was not just an event we hosted. It was a moment we experienced together with our partners, our teams, and our customers.

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“20 Years of myG” We Celebrated Our Journey Together
18/12/2025

This November, we at myG proudly celebrated 20 unforgettable years of trust, innovation, and happiness. From a single mobile showroom in Kozhikode to becoming one of South India’s most trusted destinations for smartphones, gadgets, home appliances, and kitchen appliances, our journey had grown into something extraordinary.

For two decades, we have been part of millions of homes, helping customers experience the best in technology, comfort, and convenience. With over 140+ showrooms across Kerala and South India and more than one crore happy customers, this anniversary became more than a milestone it became a celebration of the bond we built together.

Every product we sold, every smiling customer we served, and every relationship we nurtured shaped who we had become: a brand known for reliability, affordability, and excellence.

How the myG Story Began

Our story began in 2006 on Mavoor Road, Kozhikode, with Kerala’s first exclusive mobile phone showroom, then known as 3G Mobile World. It started as a small store with a big vision: to make quality mobile technology accessible to everyone.

As mobile phones and personal gadgets transformed everyday life, we expanded our product range from mobiles to tablets, laptops, cameras, smartwatches, and accessories bringing the latest global technology under one roof for customers across Kerala.

The overwhelming customer response and rapid growth pushed us to redefine ourselves. As we evolved beyond a mobile-only retailer into a complete technology destination, we rebranded from 3G to myG reflecting a simple idea: technology that feels personal, “my gadgets, my home, myG.”

Growing into South India’s Trusted Tech Destination

What began as one store gradually transformed into a network of technology-rich showrooms that redefined retail experiences. Over the years, myG emerged as one of Kerala’s most dominant retailers for mobile phones, consumer electronics, and home appliances, with a strong and steadily expanding presence across South India.

Our journey included:

  • Building 140+ showrooms and service centers, ensuring customers found us wherever they were.
  • Launching large-format myG Future Stores, offering complete home and kitchen appliance solutions including TVs, refrigerators, ACs, washing machines, and premium kitchen gadgets.
  • Introducing myG Future Epic Showrooms — immersive, multi-floor tech hubs where customers could touch, test, and explore gadgets before purchasing. These included some of South India’s largest showrooms in Kannur and Thondayad.

From just four employees in our first store to a team of over 5,000 professionals, our growth was powered by people committed to delivering great service.

Along the way, myG crossed a multi thousand crore annual turnover and set bold goals, such as reaching ₹4,000+ crore marking the scale and ambition of our journey.

20 Years of Celebrated: The Grand Anniversary Sale

To honour this incredible journey, we hosted our biggest celebration yet the 20 Years of myG Anniversary Sale. The event became our way of thanking every customer who supported us throughout the years.

The celebration took place in two phases November 1–2 and November 6–9, 2025 giving customers across our showrooms and online stores the chance to enjoy exclusive offers.

During the sale, shoppers enjoyed up to 80% off on a wide range of home and kitchen appliances, from refrigerators and washing machines to ACs, mixers, and more. It was the perfect opportunity for customers to upgrade their homes with high-value, innovative appliances.

Tech lovers benefited from special laptop deals, gift combos, 20 Product Anniversary Combos, and attractive cashback through dedicated brochures all designed to deliver maximum savings without compromising on quality.

Celebrating Our Customers: The Heart of myG

As we celebrated 20 years, we recognised who truly shaped our success: our customers, partners, and team members.

Your trust transformed a small Kozhikode showroom into a brand that stood strong across Kerala and South India. Every repeat visit, every recommendation, and every interaction on social media motivated us to keep improving, expanding, and maintaining transparency.

Together, we navigated two decades of technological evolution from keypad mobiles to flagship smartphones, from CRT TVs to 4K smart TVs, from basic mixers to advanced smart kitchen solutions. Whether in-store or online, our mission remained unchanged: to make every buying experience seamless, affordable, and worry-free.

Digital-First, Customer-First: Website, App & Social Media

Our digital platforms played a key role in strengthening our connection with customers.

  • Through www.myg.in, customers explored the latest mobiles, laptops, TVs, home appliances, and kitchen gadgets, accessed online-only offers, and enjoyed fast, dependable delivery.
  • On Instagram, @mygdigital built a community of nearly 2 million followers, while @mygoffers highlighted deals and @mygonlinestore kept online shoppers updated on campaigns.
  • Our LinkedIn company page showcased our team growth, achievements, and culture as we expanded into a 5,001–10,000 employee organisation headquartered in Kozhikode.

Together, our showrooms, website, and social platforms formed a unified ecosystem for customers to discover, compare, and shop effortlessly.

Our Values: Trust, Quality, and Innovation

Throughout our journey, three principles guided us consistently: trust, quality, and innovation.

We focused on offering dependable products from leading global and Indian brands, maintaining honest and competitive pricing across all channels, and providing strong after-sales support through our showrooms and service teams.

Our goal was never just to sell products, it was to create a reassuring experience, whether someone visited a myG Future Store, an Epic showroom, or our website.

Looking Ahead: The Next Chapter of myG

While we celebrated 20 years, we also looked ahead with renewed ambition. Technology was evolving faster than ever, and we were committed to evolving with it.

We strengthened our presence across South India and prepared to expand into more states and even GCC markets, carrying forward our promise of accessible, high quality technology.

The next chapter of myG aimed to introduce deeper online offline integration, more experiential showrooms, smarter home and kitchen solutions, and an even stronger service ecosystem keeping us the first choice for gadgets and appliances.

Celebrating the Past, Embracing the Future

Looking back on 20 years of myG, we felt immense gratitude. This anniversary wasn’t just about numbers or growth it represented thousands of stories, moments, and relationships built over two decades.

From one small store on Mavoor Road to a trusted, nationwide digital and retail brand, our journey proved what passion, trust, and teamwork can achieve.

To every customer who visited a myG showroom, ordered from www.myg.in, engaged with @mygdigital, or recommended us to someone, thank you. Your trust is the reason we celebrated this milestone, and it will drive us forward into the next decade.

Here’s to 20 years of myG and to many more years of innovation, inspiration, and happiness, with you, for you, and because of you.

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We Celebrated Children’s Day with the ‘Kids, keep the phone away’ Campaign
18/12/2025

This Children’s Day, we at myG chose to highlight an issue that often goes unnoticed inside homes: the silent rise of early screen dependency among very young children. As the largest mobile phone seller in South India, we understood the irony but we also recognised the responsibility. Instead of a promotional campaign, we celebrated the day by encouraging children to step away from screens through our ‘Kids, keep the phone away’ initiative.

Why We Took This Stand

Our showrooms interact with thousands of families every month. Over time, our team repeatedly heard concerns about toddlers spending hours on phones, often as young as one or two years old. Parents described disrupted sleep patterns, reduced outdoor play, increasing tantrums, and slow speech development all closely linked to early and prolonged mobile exposure.

Independent studies over the past few years have also reinforced these observations. Experts have warned that excessive screen time before the age of three can affect:

  • language formation
  • eye development and visual focus
  • emotional self-regulation
  • sleep quality due to blue-light interference

As a brand deeply rooted in Kerala households for nearly two decades, we couldn’t ignore these patterns. Children’s Day was the right moment to spark awareness and remind families that technology must support childhood, not replace it.

How the Campaign Unfolded

Across our myG Future showrooms, we created interactive spaces where children and parents could receive real guidance rather than product promotions. We invited child psychologists and paediatric ophthalmologists, who shared clear, evidence-based insights on:

  • the ideal screen exposure for different age groups
  • how early overuse affects developing eyes
  • practical alternatives parents can adopt at home
  • balancing technology access without harming growth

Parents appreciated the directness. Many admitted they had underestimated the impact mobile phones were having on their toddlers’ attention, speech, and behaviour.

Children walked in expecting a celebration; they walked out with something meaningful. We gifted each child flower seeds, symbolising growth that happens in the real world not on a screen. This simple gesture became one of the most memorable parts of the campaign, with families posting their children planting the seeds at home.

Extending the Message Beyond the Showroom

The campaign did not end inside our stores. Our social media pages became a space where parents shared experiences, asked questions, and reflected on their own habits. The conversation grew organically because the message felt real, not promotional.

We also highlighted success stories from families who had already reduced screen time and seen improvements in their children’s sleep, speech clarity, and mood. These shared experiences helped normalise the idea that stepping away from screens is not a punishment, it's a way of giving children back their childhood.

How the Community Responded

The response across Kerala was stronger than we anticipated. Customers thanked us for using our platform to address a long-ignored concern. Health professionals supported the initiative, and educators acknowledged that classroom behaviour is increasingly shaped by early screen patterns at home.

For us, the campaign validated a simple truth: technology brands must champion responsible usage, not just sales. Families trust us, and that trust must be reflected in our actions.

Conclusion

Children’s Day 2025 became more than a celebration; it became a reminder of why our brand exists. We don’t just sell devices; we stay connected to the people who use them. Through the ‘Kids, keep the phone away’ campaign, we used our reach to protect childhood, promote healthier habits, and strengthen our bond with families across Kerala.

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