Sony Bravia | KD-50X75K | 50 inches | 4K Ultra HD Smart LED Google TV with Dolby Audio & Alexa Compatibility | Black

Beautiful colours and contrast, fine details powered by X1 4K Processor

Powerful X1 processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast.

Just talk, a fun way to explore new worlds with Sony Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Find whatever you’re looking for.

Ask Google to quickly search for content across apps and services. It’s easy to find everything from jungle escapades to intergalactic comedies. Start watching right away or save the fun for later.

Super resolution with 4K X Reality Pro, whatever you’re watching

See glorious 4K pictures, rich with real-world detail and texture, exclusively powered by our 4K Processor X1™. Images filmed in 2K and even Full HD are upscaled to close-to-4K resolution by 4K X-Reality™ PRO using a unique 4K database.

Motionflow XR keeps the action sequences smooth

Enjoy smooth and sharp details even in fast-moving sequences & gaming with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Enjoy your favorite content more vividness and lively.

Expands the colors of the image to the reproducible colors of the TV and achieves vivid color reproduction.

Dolby Audio

Dolby Audio delivers rich, clear, powerful sound. Experience entertainment like never before.

Clear Phase for smooth, balanced frequencies

BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Control your TV and smart devices with your voice

With the Google Assistant, you can ask your TV to connect and communicate with your smart devices, including security cameras and appliances. It's truly effortless, and offers the ultimate experience.

Works with Google Home

Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.

Send to a bigger, better screen with Chromecast

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built-in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Google Play: a world of content and apps

Discover movies and TV shows, games and much more from Google Play™. Enjoy a huge and ever-growing choice of apps6 on your TV in a brand new way.

Bluetooth connectivity

Connect BLUETOOTH-compatible devices to your TV for easy, wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place—without any disturbances or interruptions.

X-Protection PRO - Performs in the toughest conditions

Safeguards your TV in four ways. Firstly, with no ventilation holes, harmful dust stays out. Secondly, a primary capacitor keeps your TV stable, even during sudden electrical power surges. Thirdly, an anti-humidity coating on the wiring prevents short circuits caused by high moisture. And finally, with a lightning protector, your TV is safeguarded against lightning strikes of up to 9000 V