Haier Fully Automatic Front Load Washing Machine | 12 kg | 5 Star | Black | HW120-DM14F11BKU1

Designed for Modern Laundry Needs

The Haier 12 kg 5 Star Wi-Fi Inverter Fully Automatic Front Load Washing Machine is built for households that value efficiency, control, and thoughtful design. With a generous capacity and a sleek black finish, this front load washing machine fits naturally into contemporary homes while supporting everyday laundry routines with connected convenience.


AI OneTouch & Intelligent AI Wash

Laundry becomes simpler with AI OneTouch, which starts a smart wash with a three-second press. Paired with AI Wash, the machine automatically matches washing parameters to the laundry weight, recommending an appropriate programme without guesswork. This feature-based approach supports consistent results while reducing manual adjustments, making it ideal for mixed daily loads.


Colour Touch Panel with Dedicated Programs

The large Colour Touch Panel offers clear visibility and dedicated fabric programmes. Navigation feels intuitive, helping users select cycles for cottons, delicates, or specialised needs with ease. This interface complements the smart features while keeping operation straightforward for all users.


Super Drum 525 & Essence Wash Performance

The Super Drum 525 uses a 525 mm drum diameter to maximise usable space and encourage tangle-free washing. Combined with Essence Wash, detergent is pre-mixed and sprayed directly onto fabrics, activating cleaning power efficiently. Fresh water and centrifugal rinsing help reduce foam residue, while a 39-minute cycle handles loads up to 2.5 kg for time-conscious washes.


Direct Motion Motor with AI DBT Stability

At the core is the Direct Motion Motor, a beltless design that connects directly to the drum for quiet, smooth operation. Supported by AI DBT, the machine monitors balance and stability in real time, adjusting quickly during spin cycles. This results in controlled movement, reduced vibration, and precise operation, alongside a lifetime warranty on the motor.


Ultra Fresh Air & Smart Dosing

Ultra Fresh Air technology circulates micro-pressure air to keep clothes fresh for up to 12 hours after a cycle ends, supporting hygiene between washes. Smart Dosing automatically determines detergent and softener quantities based on load weight, with adjustable levels to suit personal preferences and multiple washes from a single fill.


Wi-Fi Control & Specialised Stain Removal

As a Wi-Fi enabled washing machine, it allows remote operation, smart reservations, and programme selection from anywhere. Dedicated Stain Removal Wash modes address common stains such as coffee, oil, sweat, and mud with tailored parameters, offering focused care for everyday garments.